B9 Beverages (BIRA 91)

Industry Analysis

India’s beverage market is the third largest in the world, after China and Russia, with 30% of beer consumption occurring during the summer. This growth is driven by favorable demographic trends, with more than 55% of the population aged 18-45 and around 19 million people reaching the legal drinking age each year. The shift from joint to nuclear families has also influenced the younger generation’s attitudes and consumption habits. In 2023, the Indian beer market was valued at INR 483.1 billion and is expected to grow at a CAGR of 9.9% from 2023 to 2032. However, per capita beer consumption remains low at 4.8 liters, compared to China’s 32.7 liters. The industry faces challenges due to state-specific regulations, which can limit consumption and affect profit margins.
(Source: Industry Research Report and Annual Report)

Overview of B9 Beverages

BIRA 91, established in 2015, is a leading Indian flavored beer brand offering a range of award-winning beers such as BIRA 91 RISE, WHITE, GOLD, and LIGHT. With 27 million cases sold and a 4% market share, BIRA 91 is available in 24 countries and 31,000 outlets. The brand also provides a unique experience through its five taprooms across India, including locations in Bengaluru and Ludhiana, where customers can enjoy their beers in a lively, social atmosphere.