Furlenco (House of Kieraya) Unlisted Share Price Today

About Company

Furlenco (operated by House of Kieraya) is a leading furniture rental and subscription-based lifestyle company in India, offering ready-to-use home solutions through a flexible monthly rental model. The company provides designer furniture, appliances, and home décor, catering primarily to urban millennials, working professionals, and mobile households. Its revenue mix includes subscription rentals, delivery and installation services, and value-added offerings, with a strong focus on convenience and affordability over ownership.

Furlenco follows an asset-heavy, subscription-driven operating model, where it owns furniture assets and generates recurring income through rentals. The company emphasizes design-led differentiation, high asset utilization, refurbishment cycles, and bundled home solutions, rather than traditional one-time sales. Its performance is closely linked to subscriber growth, utilization rates, rental yields, and customer retention, making operating efficiency and asset turnover critical to profitability.

Headquartered in Bengaluru, Furlenco operates across major metropolitan cities in India, including Bengaluru, Mumbai, Delhi NCR, Pune, Hyderabad, and Chennai. The company has built a strong presence in urban markets, supported by an integrated supply chain, in-house design capabilities, and a growing ecosystem under House of Kieraya, positioning it as a key player in India’s evolving subscription and rental economy.