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  3. Urban Tots (Deepak Houseware and Toys)

Urban Tots (Deepak Houseware and Toys) Unlisted Share Price Today

ISIN INE0MQ801018.

Industry Outlook Indian Toy Manufacturing Market Regulatory tailwind (quality & safety) The Government introduced the Toys (Quality Control) Order, 2020, bringing toys under compulsory BIS certification effective 01 Jan 2021, raising entry barriers for sub-standard products and supporting organised players. Import duties supporting domestic manufacturing Basic Customs Duty on toys (HS 9503) was increased from 20% to 60% (Feb 2020) and later to 70% (Mar 2023), improving competitiveness for dom…

Urban Tots (Deepak Houseware and Toys)

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Urban Tots (Deepak Houseware and Toys)

Urban Tots (Deepak Houseware and Toys) Unlisted Share Price Today

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SectorConsumer Goods & Durables
ISININE0MQ801018
Depository
Market Cap₹440.2 Cr
P/E Ratio38.92
ROE (%)24.39
Revenue₹124.79 Cr
Book ValueN/A
Debt to Equity0.76
Face Value1
52W High₹105
52W Low₹53
Market Cap₹440.2 Cr
P/E Ratio38.92
ROE (%)24.39
Revenue₹124.79 Cr
Book ValueN/A
Debt to Equity0.76
52W High/Low₹105 / ₹53
Face Value1
As of FY25

About the company & Industry

About the Company

Urban Tots is an India-focused kids and toys company engaged in the manufacturing and sale of children’s play products across multiple categories. The company’s core focus is on offering safe, engaging, and value-for-money toys for infants and young children, supported by product design and curation, sourcing/manufacturing, and multi-channel distribution.

Urban Tots typically operates through a manufacture-and-distribute model, where it builds product assortments, manages vendor and quality processes, and sells through a mix of offline retail partners (distributors, toy stores, large-format retailers) and online marketplaces.  

About the Company

Urban Tots is an India-focused kids and toys company engaged in the manufacturing and sale of children’s play products across multiple categories. The company’s core focus is on offering safe, engaging, and value-for-money toys for infants and young children, supported by product design and curation, sourcing/manufacturing, and multi-channel distribution.

Urban Tots typically operates through a manufacture-and-distribute model, where it builds product assortments, manages vendor and quality processes, and sells through a mix of offline retail partners (distributors, toy stores, large-format retailers) and online marketplaces.  

Financials

Income Statement

Revenue(Figures in Cr.)

Income Statement

Revenue(Figures in Cr.)

Competitive Position

P/E Ratio

Financial Ratio Comparison (FY25)

Particulars
Urban Tots (Deepak Houseware and Toys)
OK Play
Revenue (₹ Cr)124.7983.49
Revenue Growth (%)58.32-42.45
EBITDA Margin (%)15.9831.14
Net Profit Margin (%)9.060.41
ROE (%)24.390.20
Debt to Equity0.76-
Asset Turnover Ratio (x)1.260.29
Net Capital Turnover Ratio (x)2.170.35
Trade Receivables Turnover4.414.22
ROCE (%)29.14-
ROA (%)10.03-

P/E Ratio

Financial Ratio Comparison (FY25)

Particulars
Urban Tots (Deepak Houseware and Toys)
OK Play
Revenue (₹ Cr)124.7983.49
Revenue Growth (%)58.32-42.45
EBITDA Margin (%)15.9831.14
Net Profit Margin (%)9.060.41
ROE (%)24.390.20
Debt to Equity0.76-
Asset Turnover Ratio (x)1.260.29
Net Capital Turnover Ratio (x)2.170.35
Trade Receivables Turnover4.414.22
ROCE (%)29.14-
ROA (%)10.03-

Management

Shareholding PatternAs of FY26
Deepak Chaudhary
47.86%
Satya Chaudhary
31.92%
Others
20.22%

Key Managerial Personnel

As of FY26
NameDesignation and Experience
Deepak Chaudhary
MD & CEO

Shareholding PatternAs of FY26
Deepak Chaudhary
47.86%
Satya Chaudhary
31.92%
Others
20.22%

Key Managerial Personnel

As of FY26
NameDesignation and Experience
Deepak Chaudhary
MD & CEO
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DECLARATION OF RISKTERMS OF USEPRIVACY POLICY
reported revenue of ₹124.79 Cr in FYFY25. PAT was ₹11.31 Cr. See full financials on this page.

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