Anheuser-Busch InBev(AB InBev) India's sales surged by 30% in half-yearly 1 (H1) 2023, by gains in certain markets. India President Kartikeya Sharma anticipates this growth trend to persist in H2.
AB InBev India President’s words
Over the inflation, he said there was no impact as it has not passed on the impact but preferred to squeeze its margins to tackle the situation and sustain the growth.
Justification
A leading player in premium & super premium beer segment brands like Corona, Budweiser, etc. has reported a 200-300 basis points upside in growth in large markets such as Karnataka, Maharashtra, Uttar Pradesh, Haryana, and West Bengal.
The company diversified its gin portfolio by introducing 3 new segments in 2023.
The company, which entered India in 2008 with Budweiser through a joint venture, sees the gap between them and the market leader coming down to 2-3% points.
The company’s 58% of sales come from Budweiser, Corona, and Hoegaarden & the rest 42% comes from entry-level beers such as Hayward's, and Royal Challenge.
The company faces some challenges due to the decline in demand in urban markets & sees the constant growth trend in H2 sales as a challenge.
