Ajio is set to reach a milestone for Reliance Retail

Reliance Retail's Ajio Emerges Profitable, Reinforces Dominance in Online Fashion


Expert Analysis:

• Profitability Milestone:

  • Ajio, Reliance Retail's fashion platform, achieved profitability in December.

• Premiumization Strategy:

  • Leveraging International Brands to Improve Average Billing Value.

• Logistic Optimization:

  • Fulfilling Orders from Physical Stores Reduces Logistic Costs and Lowers Return Rates.

• Sales Composition:

  • Ajio Posts' $2 Billion Annual GMV is 51% from Reliance Retail Portfolio and 49% from Exclusive Brands.