Reliance Retail Unlisted Shares
Back Back Reliance Retail’s AJIO launches D2C-focused interactive e-com platform AJIOGRAM
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2 min read
Reliance Retail's AJIO launches D2C-focused interactive e-com platform AJIOGRAM.
Expert Analysis:
The new generation of shoppers seek more than just a product from the brand. AJIO aims to empower the next 100 fashion startups.
Brands like Urban Monkey, Supervek, Quirksmith, KRÁ Life, etc., are available on AJIOGRAM.
As per Pallavi Desai, AJIO allows brands to communicate with customers effectively through their content.
Expansion Plans: AJIO plans to onboard 200 exclusive homegrown D2C brands by next year, offering a wide range of fashion options.
Brand-Centric Approach: AJIOGRAM gives brands higher visibility and an immersive discovery experience to showcase their styles.
Support for D2C Brands: AJIO has committed to assisting and offering dedicated support to the D2C brands to scale and achieve their strategic revenue growth.
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