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  3. Back Back Reliance Retail’s AJIO launches D2C-focused interactive e-com…

Back Back Reliance Retail’s AJIO launches D2C-focused interactive e-com platform AJIOGRAM

2 Nov 2023

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Key Takeaways
  • Expansion Plans: AJIO plans to onboard 200 exclusive homegrown D2C brands by next year, offering a wide range of fashion options.

  • Brand-Centric Approach: AJIOGRAM gives brands higher visibility and an immersive discovery experience to showcase their styles.

  • Support for D2C Brands: AJIO has committed to assisting and offering dedicated support to the D2C brands to scale and achieve their strategic revenue growth.

  • Expansion Plans: AJIO plans to onboard 200 exclusive homegrown D2C brands by next year, offering a wide range of fashion options.

  • Brand-Centric Approach: AJIOGRAM gives brands higher visibility and an immersive discovery experience to showcase their styles.

  • Support for D2C Brands: AJIO has committed to assisting and offering dedicated support to the D2C brands to scale and achieve their strategic revenue growth.

Reliance Retail

Reliance Retail

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Expert Analysis

Reliance Retail's AJIO launches D2C-focused interactive e-com platform AJIOGRAM.


Expert Analysis:

  • The new generation of shoppers seek more than just a product from the brand. AJIO aims to empower the next 100 fashion startups.

  • Brands like Urban Monkey, Supervek, Quirksmith, KRÁ Life, etc., are available on AJIOGRAM.

  • AJIOGRAM can be accessed easily within the AJIO app.

  • As per Pallavi Desai, AJIO allows brands to communicate with customers effectively through their content.

Publisher:Mint