Back Back Reliance Retail’s AJIO launches D2C-focused interactive e-com platform AJIOGRAM

Reliance Retail's AJIO launches D2C-focused interactive e-com platform AJIOGRAM.

Expert Analysis:

• The new generation of shoppers seek more than just a product from the brand. AJIO aims to empower the next 100 fashion startups.

• Brands like Urban Monkey, Supervek, Quirksmith, KRÁ Life, etc., are available on AJIOGRAM.

• AJIOGRAM can be accessed easily within the AJIO app.

• As per Pallavi Desai, AJIO allows brands to communicate with customers effectively through their content.