Imagine Marketing, the parent company of boAt, has partnered with Google Cloud to bring Google Gemini-powered AI to its upcoming Crest AI range of smart audio devices, marking boAt's move deeper into AI-enabled consumer electronics.
The Crest AI platform will use Gemini Live to enable natural, conversational voice interactions, allowing users to ask complex questions, control devices and access information without relying on traditional voice commands.
The platform will go beyond entertainment, with Google Workspace integration enabling hands-free access to Gmail, Google Calendar and Google Tasks. It will also support real-time translation and AI-powered assistance.
A key opportunity for boAt is India's linguistic diversity. The technology is being designed to understand multiple Indian accents and dialects, potentially making AI-powered audio devices more accessible to a wider domestic consumer base.
