boAt overtakes Xiaomi, Samsung to become 2nd largest wearable maker after Apple: IDC

boAt Surges to Global Wearables Top 2, Showcasing Dominance in Earwear/TWS

Expert Analysis:

• boAt, an Indian brand, secures second in global wearable shipments, capturing a 9.6% market share with 14.3 million units in Q3 2023.

• Noteworthy ascent driven by boAt's focus on earwear/TWS within the wearables market.

• A shift towards smaller, sleeker designs propels the industry's growth.

• Emerging brands like boAt influence established players to innovate, particularly in health tracking.