Private EquityScreenerRefer

MARKET INSIGHTS

  • EventsNEWPrivate market milestones
  • NewsPrecize daily pulse
  • BlogsIn-depth articles and opinions

GUIDES

Explore Now
  • Unlisted SharesStep-by-step · KYC
  • BuyingStep-by-step · KYC
  • SellingExit in 24 - 48 hours
  • Pre-IPOReturns · risks · case studies
  • Tax GuideBudget 2026 changes
  1. Home
  2. Unlisted share news
  3. boAt overtakes Xiaomi, Samsung to become 2nd largest wearable maker aft…

boAt overtakes Xiaomi, Samsung to become 2nd largest wearable maker after Apple: IDC

6 Dec 2023

Add as preferred source
Key Takeaways

  • Dominance in Earwear/TWS:

    • boAt's rapid ascent to the second spot globally underscores its dominance in earwear/TWS within the wearables market.

  • Sleeker Designs Prevail:

    • The surge reflects a broader industry trend favoring smaller, sleeker designs in wearable devices.

  • Innovation Imperative:

    • boAt's success pressures established brands to innovate, particularly in health tracking features.

  • Dominance in Earwear/TWS:

    • boAt's rapid ascent to the second spot globally underscores its dominance in earwear/TWS within the wearables market.

  • Sleeker Designs Prevail:

    • The surge reflects a broader industry trend favoring smaller, sleeker designs in wearable devices.

  • Innovation Imperative:

    • boAt's success pressures established brands to innovate, particularly in health tracking features.

Imagine Marketing (boAt) Unlisted Shares

Imagine Marketing (boAt)

SEBI approved-0.35%

Expert Analysis

boAt Surges to Global Wearables Top 2, Showcasing Dominance in Earwear/TWS

Expert Analysis:

  • boAt, an Indian brand, secures second in global wearable shipments, capturing a 9.6% market share with 14.3 million units in Q3 2023.

  • Noteworthy ascent driven by boAt's focus on earwear/TWS within the wearables market.

  • A shift towards smaller, sleeker designs propels the industry's growth.

  • Emerging brands like boAt influence established players to innovate, particularly in health tracking.

Publisher:The Indian Express