Imagine Marketing (boAt) Unlisted Shares
boAt overtakes Xiaomi, Samsung to become 2nd largest wearable maker after Apple: IDC
The Indian Express
2 min read
boAt Surges to Global Wearables Top 2, Showcasing Dominance in Earwear/TWS
Expert Analysis:
boAt, an Indian brand, secures second in global wearable shipments, capturing a 9.6% market share with 14.3 million units in Q3 2023.
Noteworthy ascent driven by boAt's focus on earwear/TWS within the wearables market.
A shift towards smaller, sleeker designs propels the industry's growth.
Emerging brands like boAt influence established players to innovate, particularly in health tracking.
Dominance in Earwear/TWS:
boAt's rapid ascent to the second spot globally underscores its dominance in earwear/TWS within the wearables market.
Sleeker Designs Prevail:
The surge reflects a broader industry trend favoring smaller, sleeker designs in wearable devices.
Innovation Imperative:
boAt's success pressures established brands to innovate, particularly in health tracking features.
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