Imagine Marketing (boAt) Unlisted Shares
boAt to co-develop India-made chips with HrdWyr; Tata Electronics to assemble
Money Control
2 min read
boAt Partners with HrdWyr to Launch India-Made Chip, Targets 25% Device Integration by 2026.
Expert Analysis :
Strategic Partnership: boAt partners with HrdWyr to co-design Indus 1011, reducing reliance on Taiwan and China for silicon supply.
Chip Integration Timeline: Prototype by December, Nirvana integration mid-next year, targeting 25 percent of boAt devices by late 2026.
Technology Benefits: Indus 1011 combines an MCU with a power management IC, improving charging efficiency by 20–30 percent in headset charging cases.
Supply Chain Localization: Chip to be assembled and packaged in India by Tata Electronics, ensuring shorter lead times and a stronger ecosystem.
Cost Implications: The initial focus is on high-end devices, with costs becoming competitive as economies of scale drive down chip production costs.
Expansion Roadmap: Beyond Nirvana, chips to be deployed across Prime and later AirDopes portfolios, supporting premiumization and AI-led demand growth.
Market Leadership: boAt leads TWS and audio devices with a 30–33 percent share for 13 quarters, nearly double its nearest competitor.
Manufacturing Base: 80 percent of 30 million units (24 million) already made in India, with the target to increase to 90–95 percent.
Local chip development boosts boAt’s supply chain resilience, enhances efficiency, and secures long-term cost advantages while preserving market leadership.
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