Etihad Airways unveils new brand campaign featuring Chennai Super Kings players

Etihad Airways Launches New Campaign with CSK Players.

Expert Analysis:

• Etihad Airways' IPL 2024 Film Series with CSK Stars: Etihad Airways' film series celebrates its tie-up with CSK for IPL 2024, starring Dhoni, Gaikwad, and Chahar.

• Extended Collaboration: This collaboration extends beyond films, with Etihad's logo on CSK jerseys and distribution of "whistles with wings." Their stadium booth offers mileage rewards for joining Etihad Guest.

• Etihad Guest Loyalty Rewards: Cricket fans can visit Etihad’s booth at M. A. Chidambaram Stadium, where joining the Etihad Guest loyalty program offers chances to win miles. Each six scored by the reigning champions earns lucky participants 30,000 Etihad Guest Miles upon signup at the stadium or online.

• Embracing India's Cricket Spirit: Amina Taher, VP of Brand at Etihad Airways, emphasizes partnership with CSK for embracing India's cricket spirit.

• Elevating Cricket's Spirit with CSK Partnership: Etihad acknowledges CSK fans' passion, aligns with team's spirit, and showcases cricket's excitement through captivating videos, aiming to connect hearts and elevate the game's spirit.

• Etihad Airways Premium Service and Global Reach: Etihad Airways, UAE's flag carrier since 2003, renowned for premium service, operates flights to 120+ destinations worldwide with a modern fleet.

• CSK's Previous Endorsements and Upcoming Match: CSK players previously featured in ads for Eurogrip Tyres and Gulf Oil, and they will play against Lucknow Super Giants at Bharat Ratna Shri Atal Bihari Vajpayee Ekana Cricket Stadium on April 19.