Hero FinCorp – AI-Led Lending Platform ‘Project Dhruv Tara’ Earns Industry Recognition

Expert Analysis:

• Hero FinCorp Ltd received two industry recognitions for its technology-driven lending architecture and organisational initiatives. The company won “Best Digital Strategy Delivering Business Value (MSME Lending)” at the 3rd Annual NBFC & Fintech Excellence Awards 2026.

• The company also received recognition for “Significant Achievement in HR Excellence” at the 16th CII National HR Excellence Awards 2026, reflecting its emphasis on organisational capability and talent development alongside digital transformation.

• At the core of this digital transformation is Project Dhruv Tara, an AI-led lending architecture designed to strengthen credit decisioning, improve portfolio predictability, and reduce cyclical exposure by using advanced analytics and diverse data signals.

• The platform integrates underwriting intelligence, analytics, and data-driven customer insights to improve risk evaluation, enable faster loan assessments, and streamline onboarding across lending segments.

• As of March 31, 2025, Hero FinCorp has served over 13 million customers, with operations spanning 18,600+ PIN codes, 4,200 touchpoints, and presence across 2,000 cities, towns, and villages in India.