MobiKwik aims for 10% UPI share, with 23% PPI wallet growth, 2,00,000 daily transactions, and targeting 500M users.
MobiKwik aims for 10% UPI share, with 23% PPI wallet growth, 2,00,000 daily transactions, and targeting 500M users.
One MobiKwik Systems
0.00%
Expert Analysis
MobiKwik Targets 10% UPI Share with Pocket UPI Expansion.
Expert Analysis:
Current Transaction Volume: Pocket UPI transactions from a PPI perspective, handling 2,00,000 transactions daily.
PPI Wallet Growth: MobiKwik's market share in PPI wallet transactions increased from 11% in March to 23% after RBI’s crackdown on Paytm.
Long-Term User Target: MobiKwik aims to serve 500 million people in India's middle and lower middle-income categories over the next 10 years, leveraging smartphone reach in Tier 2, 3 cities, and villages.
Strategic Focus Areas: MobiKwik is focusing on general trade merchants, expanding QR code, sound box, and electronic data capture machine reach, increasing investments in field force and merchant networks, and converting its AI chatbot into a financial advisor.
