Mohan Meakins – Partners with Asgard Alcobev Ltd for Golden Eagle Beer

Expert Analysis:

• Asgard Alcobev Ltd has entered into a strategic partnership with Mohan Meakins Ltd to manufacture and distribute the Golden Eagle beer portfolio, aiming to revive and expand the legacy brand.

• Under the agreement, Asgard’s subsidiary CMJ Breweries will manufacture the beer at its Meghalaya facility, targeting markets across North East India and Bhutan, leveraging regional manufacturing and distribution capabilities.

• The partnership focuses on revitalising Golden Eagle, one of India’s legacy beer brands, by expanding its presence in underpenetrated regions and improving market reach through localised production.

• The arrangement is expected to support Asgard Alcobev’s portfolio diversification into beer, strengthening its positioning in the alcoholic beverages segment alongside existing operations.