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  3. OYO launches Shark Tank-inspired loyalty programme

OYO launches Shark Tank-inspired loyalty programme

22 Feb 2024

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Key Takeaways

  • Budget Loyalty:

    • Wizard Shark, at Rs 1, brings exclusive perks for enhanced customer loyalty.

  • Innovative Retention:

    • Reflects OYO's dedication to innovative strategies for user retention & customer centricity.

  • Brand Visibility Boost:

    • Leveraging CEO's Shark Tank India presence for heightened brand visibility and engagement.

  • Budget Loyalty:

    • Wizard Shark, at Rs 1, brings exclusive perks for enhanced customer loyalty.

  • Innovative Retention:

    • Reflects OYO's dedication to innovative strategies for user retention & customer centricity.

  • Brand Visibility Boost:

    • Leveraging CEO's Shark Tank India presence for heightened brand visibility and engagement.

oyo unlisted shares

Oravel Stays (OYO Rooms)

DRHP filed4.44%

Expert Analysis

OYO Unveils Wizard Shark Loyalty Program at Rs 1, Leveraging CEO's Shark Tank India Presence for Innovative Customer Engagement

Expert Analysis:

  • Strategic Launch: OYO introduces Wizard Shark after the CEO's appearance on Shark Tank India.

  • Cost-Effective Engagement: Priced at Rs 1, the loyalty program aims to enhance customer engagement.

  • Commitment to Innovation: Reinforces OYO's commitment to customer-centric initiatives and innovative strategies.

  • OYO's Wizard programme: launched in August 2018, boasts over 4.4 million active members, making it one of India's largest hospitality loyalty programs. 

    • It effectively recognizes and rewards frequent travelers, providing attractive deals to customers while simultaneously boosting revenue for OYO's hotel partners.

Publisher:APN News