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  3. OYO to invest $10 million in US-based G6 Hospitality's digital assets

OYO to invest $10 million in US-based G6 Hospitality's digital assets

11 Feb 2025

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Key Takeaways

OYO invests $10M in G6 Hospitality’s digital assets, expanding direct bookings and adding 150 hotels in 2025.

OYO invests $10M in G6 Hospitality’s digital assets, expanding direct bookings and adding 150 hotels in 2025.

oyo unlisted shares

Oravel Stays (OYO Rooms)

DRHP filed4.44%

Expert Analysis

OYO Invests $10M in G6 Hospitality to Boost Digital Growth.

Expert Analysis:

  • Digital Expansion: OYO will invest $10 million to enhance G6 Hospitality’s website and app for improved digital presence.

  • Strategic Acquisition: OYO acquires American budget hotel chain Motel 6 and Studio 6 from Blackstone Real Estate for $525 million in an all-cash deal to expand in the U.S.

  • Hotel Expansion: OYO plans to add over 150 hotels under Motel 6 and Studio 6 brands in 2025 to accelerate G6 Hospitality’s growth.

  • Digital Growth Strategy: OYO aims to grow the Motel 6 website and My6 app, targeting a 4X increase in installs before summer via Google and Microsoft partnerships.

  • Targeted Digital Campaigns: OYO’s investment will drive direct bookings through digital marketing, reducing reliance on third-party platforms and supporting G6 Hospitality’s franchise network.

  • Tech Enhancement: G6 Hospitality partners with HotelKey to upgrade technological capabilities across its properties in the U.S. and Canada.

Publisher:Business Standard