OYO to invest $10 million in US-based G6 Hospitality's digital assets

OYO Invests $10M in G6 Hospitality to Boost Digital Growth.

Expert Analysis:

• Digital Expansion: OYO will invest $10 million to enhance G6 Hospitality’s website and app for improved digital presence.

• Strategic Acquisition: OYO acquires American budget hotel chain Motel 6 and Studio 6 from Blackstone Real Estate for $525 million in an all-cash deal to expand in the U.S.

• Hotel Expansion: OYO plans to add over 150 hotels under Motel 6 and Studio 6 brands in 2025 to accelerate G6 Hospitality’s growth.

• Digital Growth Strategy: OYO aims to grow the Motel 6 website and My6 app, targeting a 4X increase in installs before summer via Google and Microsoft partnerships.

• Targeted Digital Campaigns: OYO’s investment will drive direct bookings through digital marketing, reducing reliance on third-party platforms and supporting G6 Hospitality’s franchise network.

• Tech Enhancement: G6 Hospitality partners with HotelKey to upgrade technological capabilities across its properties in the U.S. and Canada.