Oravel Stays (OYO Rooms) Unlisted Shares
OYO to invest $10 million in US-based G6 Hospitality's digital assets
Business Standard
2 min read
OYO Invests $10M in G6 Hospitality to Boost Digital Growth.
Expert Analysis:
Digital Expansion: OYO will invest $10 million to enhance G6 Hospitality’s website and app for improved digital presence.
Strategic Acquisition: OYO acquires American budget hotel chain Motel 6 and Studio 6 from Blackstone Real Estate for $525 million in an all-cash deal to expand in the U.S.
Hotel Expansion: OYO plans to add over 150 hotels under Motel 6 and Studio 6 brands in 2025 to accelerate G6 Hospitality’s growth.
Digital Growth Strategy: OYO aims to grow the Motel 6 website and My6 app, targeting a 4X increase in installs before summer via Google and Microsoft partnerships.
Targeted Digital Campaigns: OYO’s investment will drive direct bookings through digital marketing, reducing reliance on third-party platforms and supporting G6 Hospitality’s franchise network.
Tech Enhancement: G6 Hospitality partners with HotelKey to upgrade technological capabilities across its properties in the U.S. and Canada.
OYO invests $10M in G6 Hospitality’s digital assets, expanding direct bookings and adding 150 hotels in 2025.
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