Oravel Stays (OYO Rooms) Unlisted Shares
Oyo’s Oravel Stays to Launch 13 Premium Palette Hotels by Year End, Reviving Self-Operated Model
Hospitality BIZ INDIA.COM
2 min read
Oyo's Strategic Revival: Unveiling Plans for 13 Palette Hotels, Emphasizing Operational Control and Morbi's Economic Growth
Expert Analysis:
Strategic Portfolio Expansion: Oravel Stays, Oyo's parent company, unveils plans to launch 13 Palette brand hotels, marking a revival of its self-operated model.
Operational Control Revival: The expansion of Palette brand hotels follows a successful pilot program and signifies a strategic move by Oyo to regain operational control.
Strategic Morbi Launch: Morbi, Gujarat, hosts the first self-operated Palette hotel, strategically tapping into the city's economic growth, boasting 48 rooms catering to diverse travelers.
Shift to Long-Term Contracts: Oyo's relaunch under the 'Prime Partner Program' signifies a shift towards long-term management contracts, adapting to post-pandemic market dynamics for sustained growth.
Renewed Focus on Sustained Growth:
Oyo strategically relaunches self-operated Palette hotels, emphasizing a renewed focus on long-term management contracts for sustained growth.
Guest-Centric Approach:
The move underscores Oyo's commitment to enhancing guest experience and service delivery, aligning with evolving market dynamics post-pandemic.
Targeted Morbi Expansion:
The strategic emphasis on Morbi signifies a targeted approach to capitalize on the city's economic growth and increased tourist footfalls.
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