Philips India Unlisted Shares
Philips India and Red Bull join forces for Soapbox Race in Hyderabad
Media Brief
2 min read
Philips India Drives Youth Engagement with Red Bull Soapbox Race Partnership for OneBlade, Fostering Creativity and #MoveFearlessly Spirit
Expert Analysis:
Strategic Collaboration:
Philips India partners with Red Bull Soapbox Race for a gaming-focused initiative, tapping into the Gen Z audience.
Innovative Integration:
Philips introduces a non-motorized soapbox car shaped like the OneBlade, emphasizing creativity and adrenaline.
Beyond Product Placement:
The collaboration goes beyond traditional product representation, aligning with the brand's ethos and encouraging youth to #MoveFearlessly.
Collaboration Impact:
Targets 15,000 fans and 125 million viewers (TV + digital).
Aim for a significant impact on social media with an ambitious goal of 100 million impressions.
Red Bull Soapbox Race Highlights:
Originating in 2000, it spans 52 countries, 95 cities, and 138 events.
It boasts over 4.5 million spectators across various countries.
Youth Connection:
Philips engages with the youth through an inventive soapbox car, fostering brand philosophy and promoting confidence and grooming.
Social Media Impact:
Anticipating broad viewership, the collaboration aims for over 100 million impressions through content curation and social media engagement.
Red Bull Soapbox Race:
A platform for creativity and innovation, the race provides a unique marketing opportunity, aligning with Philips' unconventional approach to connect with the younger audience.
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