Philips OneBlade partners with College Rivals to drive campus presence
Deepali Agarwal, business head of personal health, Philips Indian Subcontinent’s words
“Philips One Blade is our proposition for teenage boys. We want to empower them to make bold and unconventional choices”.
Justification
With Philip’s India's third strategic partnership in a year, the company aims to focus on Gen Z.
The collaboration is done with College Rivals, a collegiate esports platform, to increase the visibility of Philips male grooming products.
College Rivals will represent Philips OneBlade as it takes its gaming trucks to twenty college campuses in Hyderabad, Mumbai, Pune, and Bangalore. This activation will continue until February 2024.
Philips will also be playing its brand film, ‘Move Fearlessly’ on the truck & applying various marketing assets such as L-Brands and other inventory to deliver its key message.
The collaboration aims to redefine the intersection of gaming, grooming, and innovation, offering the brand a chance to connect with a vibrant audience.
