Studds IPO: Helmet-maker files DRHP for IPO, looks to renter D-Street after 7 years

Studds Accessories Refiles IPO After 7 Years.

Expert Analysis:

• Market Leadership: Studds Accessories’ IPO filing reaffirms its dominance in India and globally.

• Previous IPO Attempt: Studds filed draft documents after seven years; in 2018, it planned to raise ₹98 crore via a primary issue and sell 39.4 lakh shares, but the plan was not executed.

• Production Capacity: With nearly 50 years of expertise, Studds operates three manufacturing facilities with an annual production capacity of 9.04 million units and has sold 7.10 million helmets in the Fiscal year 2024.

• Global Brand Presence: Launched in 2016, the ‘SMK’ brand, along with ‘Studds,’ is successfully marketed in India and exported to over 70 countries as of December 31, 2024, according to the CARE Report. 

• Diverse Product Portfolio: Studds designs, manufactures, and sells helmets (Studds & SMK) and accessories in India and 70+ countries, with key markets in the Americas, Asia, and Europe.

• Complete Stake Sale: Promoters and stakeholders plan to sell up to 77.9 lakh shares, with Madhu Bhushan Khurana, Sidhartha Bhushan Khurana, and Chand Khurana participating in the sale.