Sunday PropTech – Agrees to Acquire Fletcher Hotels, Adding 170 Properties in Europe

Expert Analysis:

• 100% acquisition agreed: Sunday PropTech, the hospitality investment arm associated with PRISM (OYO’s parent), has agreed to acquire 100% of Fletcher Hotels from private equity firm Egeria and the hotel group’s management. The transaction value has not been disclosed.

• Expanding European footprint: Fletcher operates approximately 170 hotels across the Netherlands, Germany and Belgium, including 130 Fletcher-operated properties and 40 partner hotels. The group employs around 5,800 people.

• Accelerating international expansion: The acquisition follows Sunday PropTech’s investment in Amsterdam-based Sircle Collection in September 2026, strengthening PRISM’s presence in European hospitality across different hotel segments.

• Completion remains pending: The deal is subject to closing conditions and regulatory approval. Integration, acquisition financing and the ability to improve hotel-level performance will be important monitorables.