Swiggy Four To Six Quarters Behind Zomato, Says Macquarie
As Swiggy approaches its November 2024 IPO, it must enhance its metrics to close the gap with Zomato.
As Swiggy approaches its November 2024 IPO, it must enhance its metrics to close the gap with Zomato.
Expert Analysis
Swiggy Lagging Behind Zomato in Key Metrics states Macquaries report.
Expert Analysis:
Market Position: Macquarie States that Swiggy is four to six quarters behind Zomato in key metrics.
Gross Order Value (GOV): Swiggy's GOV is $820 million, approximately 26.5% lower than Zomato's $1,116 million in Q1 FY2025.
Monthly Transacting Users: Swiggy has 14 million monthly transacting users compared to Zomato's 20 million.
Contribution Margin: Swiggy's contribution margin is lower due to higher discounts.
Quick Commerce Performance: In quick commerce, Zomato's Blinkit leads with 7.6 million users, while Swiggy's Instamart has 5.2 million users.
Profitability Status: Blinkit has reached adjusted EBITDA margin breakeven, while Instamart remains loss-making.
