Amplify Brand Presence and Drive Sustainability Goals.
Expert Analysis:
Strategic Partnership: Waaree Energies Limited teams up with Carat, dentsu India's media agency.
Exclusive Media Management: Carat to handle television media exclusively, along with traditional media planning.
OOH(Out-of-home) Management: Posterscope,the OOH specialist agency from dentsu India, tasked with managing OOH advertising..
Sustainability Commitment: Collaboration reflects dentsu's dedication to sustainability, highlighting Waaree Energies' 12 GW capacity as of June 30, 2023.
Clean Energy Transition: Nilesh Malani Chief Marketing Officer, Waaree Energies Limited anticipates Carat's role in reinforcing Waaree's commitment to clean energy.
Milestone Achievement: Anita Kotwani CEO, Media, South Asia, dentsu emphasizes shared dedication to achieving growth milestones.
Vision Alignment: Sanchayeeta Verma, CEO of Carat India, excited to partner with Waaree Energies due to their role in India's solar industry and commitment to net-zero goals. She highlights Carat's alignment with dentsu's B2B2S objectives and confidence in supporting Waaree's sustainable energy vision.
