Private EquityScreenerRefer

MARKET INSIGHTS

  • EventsNEWPrivate market milestones
  • NewsPrecize daily pulse
  • BlogsIn-depth articles and opinions

GUIDES

Explore Now
  • Unlisted SharesStep-by-step · KYC
  • BuyingStep-by-step · KYC
  • SellingExit in 24 - 48 hours
  • Pre-IPOReturns · risks · case studies
  • Tax GuideBudget 2026 changes
  1. Home
  2. Unlisted share news
  3. Zepto — Rolls Out ‘Pay Later’ Facility to Enhance Customer Experience

Zepto — Rolls Out ‘Pay Later’ Facility to Enhance Customer Experience

24 Mar 2026

Add as preferred source
Key Takeaways

Key Takeaway:
Zepto’s introduction of an in-app ‘Pay Later’ solution reflects the evolution of quick commerce from speed-focused delivery to frictionless, experience-driven shopping, leveraging embedded credit and product transparency to drive user engagement and retention.

Key Takeaway:
Zepto’s introduction of an in-app ‘Pay Later’ solution reflects the evolution of quick commerce from speed-focused delivery to frictionless, experience-driven shopping, leveraging embedded credit and product transparency to drive user engagement and retention.

zepto unlisted shares

Zepto

DRHP filed-8.20%

Expert Analysis

Expert Analysis:

  • Quick commerce platform Zepto has introduced a ‘Pay Later’ facility, offering users a 15-day interest-free credit cycle, as part of a broader shift toward “behaviour-led commerce” aimed at improving the overall shopping experience.

  • The feature is fully integrated within the app, enabling one-tap checkout without OTPs or third-party redirects, and is designed primarily for high-frequency, low-value transactions, with instant credit availability of up to ₹10,000.

  • In addition, Zepto has launched complementary features such as ‘Real Lens’, which provides real-time images of fresh produce, and ‘Add After Checkout’, allowing users to modify orders post-payment, all aimed at reducing friction and improving trust in online grocery shopping.

Publisher:The Economic Times