Zepto — Rolls Out ‘Pay Later’ Facility to Enhance Customer Experience

Expert Analysis:

• Quick commerce platform Zepto has introduced a ‘Pay Later’ facility, offering users a 15-day interest-free credit cycle, as part of a broader shift toward “behaviour-led commerce” aimed at improving the overall shopping experience.

• The feature is fully integrated within the app, enabling one-tap checkout without OTPs or third-party redirects, and is designed primarily for high-frequency, low-value transactions, with instant credit availability of up to ₹10,000.

• In addition, Zepto has launched complementary features such as ‘Real Lens’, which provides real-time images of fresh produce, and ‘Add After Checkout’, allowing users to modify orders post-payment, all aimed at reducing friction and improving trust in online grocery shopping.